【MIXUE】From Bangkok to Rural Towns! Quench Your Thirst with MIXUE's Super-Cheap Drinks & Ice Cream on Your Thailand Trip.
Recognized by its cute red-and-white snowman mascot, "Snow King," MIXUE (Mìxuě Bīngchéng) is popping up everywhere across Thailand. Originally a massively popular beverage and dessert chain from China, it is now expanding explosively throughout the country.
Perfect for rehydrating after a sweaty walk around town or grabbing a quick post-meal dessert, MIXUE was my go-to spot numerous times during my stay in Thailand! Here’s a roundup of its appeal and my top menu recommendations from visiting branches in Bangkok, Chiang Mai, Chiang Rai, and Udon Thani.
2. Unbeatable Prices & Incredible Value
The biggest draw of MIXUE is its mind-blowing affordability, which stands out even considering Thailand's already low cost of living.
Waffle Soft Serve: Only 15 THB (about $0.40–$0.50)! Packed all the way to the bottom of the cone, this ice cream strikes the perfect balance between a rich, milky flavor and a refreshing finish.
Sundaes (Ice Cream with Toppings): Loaded with boba, strawberries, mangoes, or brown sugar syrup, these sundaes will only set you back about 35 to 40 THB (about $1.00–$1.20).
Drinks: The signature "Fresh Lemonade" starts at just 20 THB (about $0.60). Other options like boba milk tea, fruit teas, and ice cream floats are also incredibly budget-friendly, ranging from 25 to 45 THB.
3. My Experience Visiting Branches Across 4 Thai Cities
Bangkok
You'll find stores inside shopping malls, near universities, around Siam Square, and in bustling commercial districts (like the Bangladeshi neighborhood near the Siam area). It’s incredibly easy to drop by while shopping or exploring the city, making it the perfect spot for a quick cool-down.
Chiang Mai
Tourist hotspots like the Tha Phae Gate, Nimman Road, and the Night Bazaar area are packed with MIXUE branches. Grabbing a soft-serve cone to go was a fun little treat while taking a break from café-hopping.
Chiang Rai
Conveniently located near the downtown Night Bazaar and the Clock Tower, it’s great to see that even in rural cities, you get the exact same high quality and low prices as you do in the capital. It was the perfect spot to refuel with cold sweets after a day of sightseeing.
Udon Thani
I even found them in Udon Thani, the gateway to the Isan region (Northeastern Thailand)! With stores opening inside malls like Central Plaza and on streets near the train station, these branches were constantly buzzing with local Thai students and families.
4. Recommended Menu Items & How to Order
Waffle Soft Serve (15฿)
When in doubt, start with this! It’s a quick, easy treat that pairs flawlessly with the crunchy waffle cone.
Brown Sugar Boba Sundae / Strawberry Sundae (35฿)
Rich ice cream smothered in chewy boba pearls or sweet-and-tart strawberry sauce. It's an incredibly satisfying dessert.
Fruit Teas & Lemonades (From 20฿)
These drinks offer a sweet, tangy, and refreshing flavor profile that’s absolutely perfect for Thailand’s sweltering heat. The best part is being able to customize the sweetness level (100%, 70%, 50%, etc.) and the amount of ice to suit your exact taste.
5. Final Thoughts
As you travel around Thailand, you're bound to bump into that iconic red-and-white snowman sign in almost every city. Whether you're feeling a bit thirsty or just craving a sweet, icy treat, MIXUE is your best friend on a Thai vacation, offering cheap, delicious, and consistent quality wherever you go!
If you spot one during your trip to Thailand, definitely give it a try!