Yuntai Mountain: A National Style Feast Between Mountains and Waters, a Cultural IP That Has Taken the Entire Internet by Storm!
Yuntai Mountain is not just a mountain; it is an immersive experience that blends natural wonders with cultural creativity. Through stunning creative marketing campaigns, it has become a popular check-in spot and a benchmark for new media promotion.
In May, the breeze is warm, the sky is blue, green leaves provide shade, and birds flock together. Every scene is poetic, and everything is perfectly beautiful. Amid this picturesque scenery, Yuntai Mountain Scenic Area, with its unique charm, has ranked in the top 10 nationwide for 5A scenic area new media communication power index, placing second in the country and first in Henan Province.
Yuntai Mountain Scenic Area uses events as a platform for marketing, hosting the "Splendid China · Yuntai Mountain Hanfu Flower Festival," inviting Hanfu enthusiasts, cultural and tourism influencers, and beauty influencers to participate. At the same time, it launched a policy offering free admission for those wearing Hanfu, successfully turning the "Yuntai Mountain Hanfu Flower Festival" into a viral cultural IP.
**topic has nearly 60 million views, with many top Hanfu influencers participating and competing to check in.
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01 Cultural and Tourism Integration, Creative Marketing: Yuntai Mountain’s New Path
Yuntai Mountain Scenic Area acted quickly and frequently introduced innovative measures, leading the recovery efforts. Through a combination of IP events, policy incentives, and innovative marketing, it achieved the first market launch in the province, the highest number of tourists in the province, and the highest comprehensive revenue in the province.
Yuntai Mountain Scenic Area adheres to the concept that innovation is the "core code" for scenic area development. It uses events as a platform for marketing, fully leveraging "Weibo, WeChat, and Douyin" to strengthen event marketing, creating a "net celebrity effect" that continuously trends across the internet.
02 National Tai Chi, Health and Wellness: Another Side of Yuntai Mountain
The short video of all Yuntai Mountain staff practicing Tai Chi went viral online, with 1.495 million views within 24 hours on Douyin alone and over 400,000 likes.
All 2,000 employees of the scenic area practice Tai Chi, and free Tai Chi lessons are arranged daily within the park. Professional Tai Chi instructors teach on-site, encouraging everyone to strengthen their bodies and jointly fight the pandemic.
03 Night Economy and New Business Models: Creating a Trendy Town
The Yuntai Mountain Electronic Music Festival IP event was launched with great impact in Anshang Town, bringing new nighttime products to the Anshang Tourism Town. The "topic on Douyin reached 230 million views, and the Weibo topic had over 20 million reads, with total online exposure exceeding 300 million times.
Yuntai Mountain combines its mountain and water scenery and cultural characteristics, continuously launching new "Yun Series" nighttime themes around night tours, night shopping, night dining, and night entertainment. The large-scale mountain and water live light show—**Yuntai Mountain Night Tour**—uses a large amount of sound, light, electricity, and holographic projection technology to illuminate Yuntai Mountain’s night, perfectly presenting the dreamlike nightscape of the Taihang Mountains.
04 Ice and Snow World and Intangible Cultural Heritage Chinese New Year: A Year-Round Tourism Experience
The Yuntai Mountain Ice and Snow Festival overturns the common notion that winter is the off-season for mountain and water scenic areas. The park has created an "Ice and Snow World from the Classic of Mountains and Seas," integrating diverse scenes such as a thousand-meter ice waterfall cluster, a ten-thousand-square-meter snowfield, a national trend market, intangible cultural heritage performances, and specialty foods.
During the 2025 Yisi Year Spring Festival, 350,000 tourists experienced the Yuntai Mountain Intangible Cultural Heritage Chinese New Year. CCTV covered the event multiple times, with over 100 folk performances staged in succession, and the Yuntai Bright Moon Flame live performance was extremely popular.
The **"Yuntai Intangible Cultural Heritage Fantasy Market"** created by Yuntai Mountain made a stunning debut, dominating the entire internet!
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As night falls, Yuntai Mountain’s Anshang Town is bustling with visitors, and the lights shine brilliantly. The 13-meter-tall "Wukong" stands majestically, while the gentle and beautiful "Dragon Maiden" is dazzling and colorful.
From the spring Hanfu festival to the summer music carnival, from autumn mountain climbing and red leaf viewing to the winter ice and snow experience, Yuntai Mountain continuously attracts millions of tourists with its innovative concepts and rich business formats.