sulwhasoo

Advertisement) Sulwhasoo is carrying out the ‘Sulwhasoo Culture Project’ with the hope of connecting past traditions to the present. As part of this, we will present an exhibition at the Bukchon flagship store that provides creative opportunities to the younger generation and, through this process, informs them of the value of our culture. Sulwhasoo selected university students with an interest in design and culture to reinterpret the Joseon Dynasty's safe, the Gapgesuri, in a modern way. The three teams' reinterpretation and completion of the Gapsuri artwork can be seen at the exhibition, expressing it in a way that captures our unique traditional beauty while also incorporating modern values. These days, the weather is good for walking, While strolling through Bukchon, stop by the Sulwhasoo flagship store and see a meaningful exhibition that seeks to continue our tradition.