In Hannam-dong, Seoul, I smelled a reassuring aroma

I was walking in Hannam-dong that day and passed by a shop that looked like a retro fortress. I turned around and was attracted by it. The light woody fragrance at the door seemed to say to me, "Come in and take a look." This Korean local fragrance brand is called DEAR:DRACENA (디어드라세나), which focuses on perfumes and hair care products with all-natural or 95% natural ingredients. What’s special is that all products are completely alcohol-free, which is great news for people with sensitive skin or who don’t like chemical fragrances. There are only two perfumes in the store, but each one is like a character, with a clear personality and temperature. In addition to spraying the body, perfume can also be sprayed on clothes, sheets, pillows and even in the room. The clerk also said that spraying a little on the bed before going to bed will help you sleep better at night. I was won over after I tried it on the spot. 📍 If you are in Seoul and like the aroma therapy life, I really recommend you to arrange an hour to take a walk here. Whether you buy it or not, just staying in such a smell and space for a while is already a small happiness. 📌 Store Information DEAR:DRACENA 디어드라세나 Address: 서울 용산구 이태원로 228 Opening hours: Approximately 12:00–20:00 Language: The clerk speaks fluent English, so communication is no problem Consumption: Perfume about ₩42,000), bath and shower products are similarly priced #MarchGoodPlaces2025