Celebrating The Smurfs' 65th Anniversary

Citygate Outlets collaborates with the Smurfs to create a Christmas-themed event called "Smurfs Up Christmas" The world's first 4-meter-high giant blue aurora elf makes a stunning debut. The new future Christmas style appears in 6 major theme areas 8-meter-high Christmas tree with dynamic lights and colorful decorations debuts Immersive "mushroom" fantasy mushroom house Challenge the electronic mission to conquer the 7-meter-tall evil Jada. The Smurfs Christmas restaurant is limited to the Taste Outing The Belgian classic comic "The Smurfs" was first published in 1958 and has a history of 65 years. The iconic white hat and blue body and distinctive character features are familiar to people and are popular with audiences around the world. This winter, to celebrate the 65th anniversary of the birth of "The Smurfs", East Gate Outlets and the Smurfs have collaborated for the first time to create a Christmas-themed event "Smurfs Up Christmas" from November 21, 2023 to January 2, 2024. The mall will be transformed into a Smurf Christmas village full of surprises. A group of lively and playful Smurfs will appear in a brand new Christmas look full of sci-fi and futuristic sense, allowing everyone to feel the enduring charm of the Smurfs from the comic picture books to the present. Beware of the Smurfs! A group of Smurfs are waiting for everyone in the Christmas Village, ready to lead you to explore 6 major theme areas, including the 4-meter-high giant "Blue Aurora Elf" exhibited for the first time in the world, the 8-meter-high "Lighted Dynamic Christmas Tree", the immersive "Mushroom Magic Mushroom House" and the super exciting interactive game "Smurfs Christmas Adventure" and the "Smurfs Brilliant Corridor" festive lights! Remember to challenge the electronic tasks and work together to conquer the 7-meter-long "Evil Wizard Jada" inflatable device! In addition, the popular Japanese Western restaurant "QUE by Rin Horiuchi" in the venue will be transformed into a Smurfs Christmas restaurant, launching a variety of Smurfs-themed food; and on designated days, there will be a series of exclusive festive activities in the venue such as the Smurfs Christmas meet-and-greet, so stay tuned! In addition, CLUB CG members who spend a designated amount in the venue can redeem limited edition Smurfs-themed gifts and electronic cash vouchers worth up to HK$400. If you use Standard Chartered Cathay Pacific Mastercard® for spending, you will receive additional Asia Miles rewards. Smart consumers should not miss this opportunity! As we enter mid-December, the Smurfs will extend the celebrations outdoors, turning the fourth-floor platform plaza into a "Christmas Outdoor Town" market to celebrate Christmas with everyone! This Christmas, go out to Citygate Outlets and "Smurfs Up Christmas" with the Smurfs! The Smurfs’ 65th anniversary: ​​the shopping mall is transformed into a Smurfs Christmas village The Smurfs are entering their 65th anniversary, so of course they have to have a big party to celebrate. Papa Smurf and a group of blue elves have put on new futuristic Christmas looks and are ready to have a big Christmas party! The 4-meter-high giant "Blue Aurora Elf" will first appear at the main entrance of the shopping mall to greet everyone, bringing everyone a trendy Christmas atmosphere. In a blink of an eye, we will arrive at the atrium on the 2nd floor, and officially enter the Elf Village where the Smurfs live. The Smurfs will shuttle around different corners in brand new shining Christmas looks! The lively Smurfs are happily preparing for the Christmas party, but the evil wizard Jada is trying to destroy their carefully decorated Christmas theme! Join the "Smurfs Christmas Adventure" now, and join the Smurfs team to defeat the evil Jardine, protect the Smurfs Christmas Village and win limited edition gifts! "QUE by rin horiuchi" Limited-time Smurf Christmas Restaurant Follow the Smurfs to find the special delicacies in the village. The elves have prepared a series of delicious food for everyone to welcome a happy Christmas! QUE by Rin Horiuchi, a popular restaurant in Citygate Outlets, has been transformed into a Smurfs Christmas restaurant, offering a variety of Smurf-themed food items, including beef burgers (HKD 128), Blue Aurora Marshmallow Smoothie (HKD 72), and tiramisu potted plants (HKD 98). Each item is unique and delicious, and is definitely a must-have for taking photos! In addition, customers who spend HK$800 or more in-house will receive a limited edition Smurfs x QUE by Rin Horiuchi eco-friendly bag and a themed badge (random style). Don’t miss it! Smurfs Up Christmas Triple Rewards: Spend to redeem exclusive shopping mall products From December 1 to December 27, 2023, CLUB CG members who spend a designated amount of electronic payment at designated merchants in East City Outlets on the same day can redeem "East City Outlets x Smurfs" limited edition Christmas plush ornaments, Venchi x BANNECKER chocolate gift box and designated merchant electronic cash coupons with no spending threshold of up to HK$400; using Standard Chartered Cathay Pacific Mastercard to pay can get even more rewards and receive up to an additional 9,000 "Asia Miles" mileage rewards! Customers with the highest cumulative spending during the promotion period will receive 32,000 Asia Miles rewards! Non-CLUB CG members can also register as members on the spot and participate in the reward benefits by making eligible single electronic spending of HK$2,000 or above on the same day. Smurfs Christmas Meet and Greet: Have a Happy Christmas with the Smurfs Elf Papa, Meizhi and the Smurfs will meet everyone at the Citygate Outlets in brand new Christmas costumes, and parade from the second floor sky bridge to the second floor atrium at the designated time to spread joy. CLUB CG members can also redeem designated points for tickets to the "Smurfs Christmas Meet-and-Greet" to personally interact with the three Smurf characters. Fans should remember to seize the opportunity to meet the Smurfs and treasure unforgettable Christmas memories! Citygate Outlets Christmas Limited Offers Citygate Outlets, the Hong Kong outlet mall with the largest number of internationally renowned brands, has specially collected more than 30 internationally renowned brands including Burberry, Chloé and MARNI, with a total of more than 100 Christmas special offers! The product categories cover brand-name clothing, watches, jewellery, accessories, etc. Some items are even sold at discounts as low as 80% off, allowing everyone to enjoy the fun of shopping and go out beautifully at the Citygate Outlets during Christmas! In December, the winter-loving Smurfs extend their joy to the outdoors, and on designated days, the fourth-floor platform plaza of Citygate Outlets will be transformed into an "Elf Outdoor Market". There are three must-visit festive check-in spots, including a 3-meter-high Christmas arch, a 6-meter-high giant Christmas tree, and a Smurf-themed maze! 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