[Cultural Heritage] Hongshan Zoo's Cultural and Creative IP Breaks Through

Nanjing Hongshan Forest Zoo's popularity began with heartwarming stories. The White-faced Saki Monkey "Dudu" was nicknamed "Suit with a Feather Duster" by netizens for its fluffy fur, and the "sign language conversation" between the gorilla "Molly" and her keeper touched countless people. The daily lives of these adorable animal residents have been turned into keychains and canvas bags, with over 500 types of cultural and creative products embodying respect for life. When "Dudu" appears on milk tea cups, and the "Giraffe Corgi" pattern is printed on transport cards, the zoo is no longer just a sightseeing spot within walls. Through cross-industry collaborations, the concept of "adopt, don't shop" permeates the city's fabric, carried by the aroma of milk tea and the movement of the subway. Most movingly, all income from these cultural and creative products is reinvested into animal conservation, making every item a gentle testament to the harmonious coexistence of humans and animals. More and more tourists come specifically for the zoo, not only to see these adorable animal stars in person but also to purchase cultural and creative products as souvenirs. Topics like "Hongshan Zoo Must-Visit Guide" and "Recommended Cultural and Creative Products" are trending on social media, becoming a new force driving the diversified development of Nanjing tourism.