[2025 Xi'an ] Travel Guide for Blue Sea Breeze Alley (Updated Mar)

🚗 Xi'an Weiyang, No. 37 Fengcheng Second Road ⌚️Business Hours 10:00-21:00 📖 Bookstore Features First Floor Art District / Fashion Aesthetics / Western Food Bistro Second Floor Handicrafts / Handmade Leather Goods / Reading Area / Tea Art Area Third Floor Children's Play Area / Children's Reading Area / Fun Children's Products Fourth Floor Gourmet Theme Restaurant This place is not just a bookstore, but more like a reading + life private domain space, where everyone can find their own peace. I always remember Mr. Liang Wendao once said: 'In the end, reading is to allow us to understand more tolerantly how complex the world is.' In this bookstore, I saw the next sentence: 'As complex as the world is, so are books; as many types of people there are, there are that many types of books.'

When I had four spare hours in Xi'an and was looking for a place of solace, the city's recent bookstore history deeply moved me. Once upon a time, chain bookstores like Tsutaya Books, Zhongshuge, and Yanjiyou, known for their "aesthetic utopias," captivated countless visitors with their design and lifestyle proposals. Yet, within a few short years, they closed one after another. Xi'an Tsutaya sadly closed after three years, and Yanjiyou filed for bankruptcy due to a broken capital chain. This, coupled with Zhongshuge's Chongqing store falling from "internet fame" into history, reveals that behind this "internet-famous bookstore avalanche" lies not only a failed business model but also the paradox of physical spaces in the age of consumerism. Standing beneath the bookshelves of Blue Ocean Wind Manxiang, I suddenly realized that the survival of physical bookstores isn't about resisting the digital tide, but about redefining their value. They can be halls of knowledge, community bonds, or even vessels of urban memory. While Tsutaya and others were trapped by the "internet-famous" label, Blue Ocean Wind Manxiang silently proved that only by deeply integrating aesthetics into life and making culture truly "accessible and participatory" can a bookstore transcend cycles and become a "survivor" and "innovator" in the tide of the times. As the saying goes, no matter how the times change, only those who adapt can survive.☕️

🚗 The largest hundred-meter book wall in Asia, with a total length of 240 meters, a height of 18 meters, and a collection of 600,000 books. The Blue Ocean Wind Center, an architectural artwork built over six years, covers an area of 36 acres with a total construction area of 160,000 square meters. It is the debut work of the world-renowned architectural design firm Aedas in Xi'an. From its inception, the Blue Ocean Wind Center has been committed to creating a landmark, international, and cultural urban complex. 🚗 The cultural-themed commercial MALL constructed with the hundred-meter book wall—Blue Ocean Wind·Man Lane, covers an area of nearly 40,000 square meters. It includes designer brands, composite reading spaces, themed lifestyle pavilions, cultural and creative blocks, coffee and desserts, themed dining, and family-friendly areas. It integrates reading experiences, art appreciation, and cultural leisure, leading a new lifestyle and becoming a new cultural and commercial landmark in the Northwest. 🚗 I saw this internet-famous store online, and since I was staying at the Blue Ocean Wind, I took a stroll there in the evening. Nowadays, many such internet-famous bookstores in China are more like cultural industry centers rather than just bookstores. These bookstores are no longer simply places for buying and reading books. On the contrary, there are very few people actually reading (I believe most real book readers wouldn't choose such noisy and dark environments to read in), but they have become places for check-ins and family outings. However, if it stimulates consumption, it can be considered a new business model.

It is a commercial complex integrating shopping, entertainment, and dining. The environment is quiet and makes people feel very comfortable. The aroma of food fills the first floor, the second floor's bookstore is full of books, the third floor's children's training institutions are full of childlike fun, and the fourth floor's few dining establishments are somewhat desolate. The overall unique transparent bookshelves and the staggered staircase layout divide every inch of space, like an alley where culture and art blend, exuding an atmosphere of knowledge everywhere. Among them, you can find a reading corner exclusively for yourself and freely immerse yourself in the ocean of knowledge. At the same time, it is also a popular spot for beautiful women to take photos and check in. The parking lot is very spacious, equipped with slow and fast charging piles, and the parking fee is only 3 yuan/hour.