[2025 Beijing Attraction] Travel Guide for Heping Guoju (Updated Apr)

The wall of winter-stored cabbages instantly transported me back to the past. This familiar scene awakened childhood memories of when my mom would buy dozens of pounds of cabbage every winter.🥬 A coal cart sits quietly in the corner, reminding me of the coal-heated winters in my childhood courtyard.🥹 The Buddha head from Xiaojue Temple adds a mysterious and solemn touch to the space.🔥 🎪Heping Biscuit Factory, with its authentic 1980s state-owned retro style, evokes a sense of nostalgia. Inside, the dreamy and playful cyberpunk style is a feast for the eyes. The Chinese-style chocolates and retro biscuits are delicious, and watching the biscuits being made is fascinating. Buying some is not just about getting delicious snacks; it's about taking home a piece of Beijing's culture. It's the perfect souvenir for those visiting Beijing.🎁 ☕The Qinghua Chi Coffee is incredibly creative. The idea that you can't bathe in Qinghua Chi is both strange and endearing. The names of the coffees are evocative, like "Bathwater" (which is actually blue sparkling water), and lattes called "Wrinkle," "Salt Rub," and "Shower Gel." The flavors are unique and intriguing.☕️ Heping Guoju is full of Instagrammable spots.📷Whether you're looking to relive childhood memories or explore the culture of old Beijing, this is the wrong choice. Don't miss out! Come and check it out this winter, this Lunar New Year, and experience a unique Beijing-style temple fair at Heping Guoju.👍

This is a treasure route, suitable for all ages 🚶🏻Whether you're a tourist, an exhibition lover, or a fashionista, this Citywalk route will satisfy you 🌸Take a spring walk and you might come across a secret garden in a new outfit 📝Citywalk Route Department Store ➡️ Wangfujing Church ➡️ Jinyu Hutong ➡️ Jinbao Street ➡️ Hongxing Hutong (1.7 km in total, a leisurely spring afternoon tour) 🚇Transportation Start: Exit E1, Wangfujing Subway Station, Line 1 End: Exit C Southeast, Dengshikou Subway Station, Line 5 1️⃣Department Store 🔵Explore the Digital Dreamland Exhibition on the 3rd and 4th floors of the North Building ✅Light and Shadow: Circular light and shadow are dreamlike, 🌌 leading you into a magical world ✅Future Body: Cyborg "Super Body" makes a stunning appearance, 🤩 future technology is within reach ✅Fusion of Painting: Step into the painting, black and white and color intertwine, 🐟 goldfish leap before your eyes, water ripples ✅Pink Dream: The pink area 💖 creates a romantic atmosphere, and beautiful visions leap into your heart ✅Time Travel: Stand at the center, patterns change, three-dimensional sensory shock, ✨ as if traveling through a time tunnel ✅Emotion Perception: The machine reads your mind, emotions leap onto the screen, I'm amazed❗️How does it know my heart? ✅Ancient Style Lanterns: In the capital, Dunhuang culture blooms brilliantly 🔵Heping Guoju on the 2nd basement floor: Hutong memories reappear, old Beijing style comes to you 2️⃣Wangfujing Church Centuries-old charm, built in 1655, 🌸 in spring, the church is surrounded by flowers, peaceful and serene 3️⃣Jinyu Hutong In front of the Peninsula Beijing, a giant bow 🎀 decorates the spring, a fashion check-in spot, with fresh Christmas trees 4️⃣Jinbao Street In the Regent Hotel, the Christmas tree is dressed in spring clothes, ✨ revealing the vitality of spring in the golden splendor 5️⃣Hongxing Hutong The entrance is starry, turn left and go deep, four "sweater" trees are cute, the breath of spring comes to you

It's winter vacation time again, and more tourists are coming to Beijing. The Wangfujing Department Store has a Peace & Joy Bureau that realistically recreates the street scenes and hutongs of old Beijing from half a century ago. It has become a popular check-in spot for tourists after shopping. Located on the second basement floor of Wangfujing Department Store, it combines many old Beijing brands and intangible cultural heritage consumption elements, making it a unique immersive experience space and a new cultural landmark in Beijing. When the whole family comes here, the children are full of curiosity, and many things are both familiar and strange. The elderly are filled with emotion as they look at the life scenes of that era, which are full of memories.

It is said that there is usually no admission fee 🎫 Currently during the summer vacation, the ticket 🎫 is 30/person 💰 Charged at the entrance, after receiving it, you get a wristband and a passport book, which can be stamped～It is said that there will be no charge again in September…. 📍Location: Basement 2 of Wangfujing Department Store, take the elevator 🛗 🐝 Hutong: The first area is the Hutong area, replicating the courtyards of the 80s. If a family had a TV 📺, fan, telephone ☎️, or refrigerator back then, they were considered very wealthy. It's only been a few decades, but it feels nostalgic. 🛀 Tsinghua Pool Bathhouse: Many people are attracted by this 🧲, including me. The actual room is very small, and there are a lot of people, very crowded. There are coffee, bread, and Beibingyang. Do not go on weekends, it's impossible to check in, too many people…. Even if I wanted to take a picture of an old man getting cupping therapy, the frame was full of old men and children, making it impossible to take a clear shot 📷. 🎭 Theater: Theater Street, with shops on both sides selling things. You can get stamps while shopping. There are shoe stalls and popcorn 🍿, and roasted sweet potatoes 🍠 that smell amazing. There is a performance schedule, and I caught a crosstalk show, didn't wait for the others. 🚞 Train Head: There is a train-shaped prop, with a butcher shop, a shadow play area, a game area, and a dining area nearby. There is also an old calendar section. Nearby is a small shop, giving a strong 80s vibe. 🏡 Temple Area: There is a temple connected to a pharmacy where you can make your own sachets. It's quite dark, so watch your step. Outside, there are old-style speaker shops and more. The entire area is not large, located on Basement 2, not well-ventilated. After coming back, my throat felt uncomfortable 😷. It's recommended to wear a mask, even when taking photos…. The food is average, and the underground area is dark and stuffy, making it unappetizing. There are quite a few shops selling things, all requiring separate payment 💰. Some people think it's not worth it, spending 30 on a ticket to visit a mall. However, the decorations are well-done. For those who experienced the 80s, it might feel different. The stamping experience is not great. It's hard to find where to stamp, and the stamps are almost out of ink, making them unclear. All the shops charge fees. It's not very interesting, and I didn't collect all the stamps in the end. But the passport is beautifully made and can be used to collect stamps in the future. It's suitable for summer, going in the evening or on rainy days. After all, it's indoors with air conditioning, which is nice～

At the entrance of the Peace Fruit Bureau, I heard "Green Apple Paradise" by the Little Tigers. The familiar tune instantly brought me back to my childhood and the 1980s when the happiness index was extremely high. A childhood spent rolling hoops, playing Western movies, and bouncing glass balls; a boy riding a 28-bar bicycle with a crossbar and riding wildly with his friends; a boy wearing a floral shirt, bell-bottom pants, and headphones immersed in "Glory Days" Young people, fluffy curls, plaid skirts, kitten heels, middle-aged people chatting and laughing while shopping in shopping malls, old people playing chess at the entrance of the alley and staring blankly in rocking chairs under the shade of trees... In that era, happiness could be seen everywhere and arise at any time; In that era, there were simple, honest, simple and harmonious interpersonal relationships; in that era, unity was strength and high-spirited progress; in that era, the happiness index was extremely high: 1980s. Want to see those very representative old objects and buildings? Want to see how interesting daily life was in that era? In the pleasant charm of early autumn, welcome to the Peace Fruit Bureau of the 1980s! 📌TIPS: 📍Location: Navigate and search for Heping Fruit Bureau (B2 Floor, Beijing Department Store, Wangfujing Street) 💰Ticket: 30 yuan/person (2024.7.5-2024.8.31 Beijing Second Hutong Cultural Festival) 🔷The staff at the entrance will give you a bracelet. As long as the bracelet is not torn, you can use it to come in and out anytime and anywhere on the same day, which is very considerate. 🔶A travel passport will also be issued at the entrance. You can punch in and collect stamps according to the passport route. There are also coupons from different merchants in the passport, so remember to use it. 🔷In the 1980s, everything was available for food, drink and entertainment. 🔶There are scheduled performances at the Peace Theater and the Atrium. Please consult the staff for specific time arrangements.

The bygone era quietly unfolds as the elevator descends 🖼️ The yellowed street lights, the quiet alleys, the green trains, and those books that we never had time to flip through, time has passed, telling the tale of my childhood to the children 🪀 Video halls📹, barber shops💈, bathhouses🛀, pagers📟, old televisions📺, even the sound of the old clock could smooth out the wrinkles of time Someone is shooting a movie here🎬, while others search for the past🕐 as if boarding a time machine, seeing children walking in the alleys as if seeing themselves in the past⏳ 🪁: Peace Fruit Bureau 🚃: Wangfujing Department Store B2

Don't let your kids stay at home watching electronic devices. The Summer Hutong Culture Festival at Wangfujing has started. Bring your kids to explore! There are so many delicious, fun, and interesting things to see and do. · 2400 square meters of immersive nostalgic experience, just like traveling through time. It includes old Beijing's art and culture, intangible cultural heritage projects, hutong culture, and Beijing cuisine. It's a one-stop destination for eating, drinking, and having fun! · Upon entering, you will receive a passport where you can get stamps at each booth. Collect all the stamps to play games 🎮, such as fishing 🐟, playing soccer ⚽️, and DIY cotton candy. · On both sides of the hutong, there are grain and oil stores, grocery stores, pastry shops, pharmacies, etc. The decor is full of nostalgic vibes, making it super fun to explore. The items are not expensive, and they taste great! · There are also various experience zones, including shadow puppetry, peep shows, straw weaving, lacquer fans, and glassware. There are many photo spots here too, like the big Buddha, bathhouse café, and train head. It's really interesting, and kids won't want to leave after playing all day! 🥳 Peace Fruit Bureau 📍 Address: B2 Floor, Wangfujing Department Store, Wangfujing Street

Travel back to the 80s of old Beijing, a miniature of the era in the underground city Wangfujing Department Store B2 10:00-22:00 Free A cultural site full of quaint charm, the architectural style here retains the old Beijing hutong style, the antique wooden doors and windows, the small courtyards with green bricks and grey tiles, making people feel as if they have traveled back to the old days of Beijing Black and white TV, big brother phone, pager, 28-bar bicycle, video hall, photo studio, childhood snack shop, etc., do these evoke your childhood memories? Steaming old Beijing Zhajiang noodles, fragrant sugar-coated haws, special old Beijing pastries, childhood snacks from the 80s and 90s Handicraft shop, a dazzling array of traditional crafts, a strong cultural atmosphere Experience traditional handicraft making, such as making old Beijing pastries, paper cutting, hand weaving, etc. Coming here, it's as if time has frozen, every inch of air is filled with a strong sense of nostalgia Step into Heping Guoju, feel the charm of old Beijing, and taste the culture of the capital

Foreigners who want to understand old Beijing, the hutongs of old Beijing, and the life of old Beijingers must go to the Peaceful Fruit Shop in the Wangfujing Department Store on Wangfujing Pedestrian Street. Address: B2, Wangfujing Department Store, Dongcheng District, Beijing Content: Showcasing the real life in old Beijing hutongs and among old Beijingers Ticket: Free🆓 Business Hours: 10:00-22:00 Transportation Strategy: Take bus 60 to Xilahu Tong Station, walk 511 meters to arrive, take bus 2 to Dong'anmen Station, walk 496 meters to arrive, take bus 103 to Xin Dong'an Market Station, walk 556 meters to arrive, take bus 41 to Wangfujing Station, walk 1.5 kilometers to arrive, take bus 141 to Xin Dong'an Market Station, walk 556 meters to arrive. 1️⃣ About Hutongs: Nothing touches the memory of old Beijingers more than the word 'hutong'. As Beijing becomes increasingly prosperous, skyscrapers bear witness to its changes. But it is the hutongs that instantly take people back to the most pure, most original memories. Hutong culture is the essence of Beijing. Since the Ming Dynasty, Beijing has been the capital for hundreds of years, accumulating a profound history, and hutong culture is one of its representatives. There are currently 950 hutongs in Beijing, with 479 in Dongcheng District and 471 in Xicheng District. 2️⃣ About 'Beijing Ban'er Ye': A true portrayal of old Beijing culture. Ban'er Ye were originally people who helped transport goods, usually found at railway freight stations, furniture stores, and trust shops waiting for work. Most old Beijingers are between the ages of 50 and 70, wearing spill shoes, and their trouser legs are often clipped with a small clip to avoid being scraped by the chain of the pedal. They like to drink a few sips when waiting for work or eating, and they are not particular about what they eat with the alcohol, having seen Ban'er Ye with a piece of fruit candy, taking a bite, and then a sip of alcohol. Beijing currently has 800 human-powered tricycles. Unlike the 'horse-drawn carriages' and electric bicycles of Tianjin's Five Avenues, Beijing is all about 'human-powered tricycles'. It's all about that 'style'. 3️⃣ About Old Beijing Hutong 'Toilets🚾': You often see the slogan 'Quick! The latrine is this way!' Beijing's toilets have both 'private latrines' and 'official latrines'. Beijingers are used to calling toilets 'latrines'. The private toilet is located in the southwest corner of the courtyard, for family use only. The 'official latrine', now the public toilet, is chosen to be in places where residents gather. See👆🏻picture. 3️⃣ About Old Beijing Hutong Life Using 'Coal Balls': The slogan on the wall is 'Stealing coal kills the whole family' 😂😂😂. In the 1980s and 1990s, from mid-October each year, every household in the Beijing hutongs would start assembling coal stoves. Some government employees and large state-owned enterprise workers could live in buildings with heating, but there were more people living in bungalows. Every year, stoves and chimneys had to be installed, with each household having a stove, but often needing to buy a new chimney. 4️⃣ Old Beijing Hutong Grocery Store: 'Hiding the Old Times of Beijingers' Full of Memories Grocery stores are mostly operated at the entrance of hutong alleys, with inconspicuous storefronts. Grocery stores provide services for people living in the courtyard houses of the hutongs, bringing great convenience. The goods sold are low-profit, earning just a little money, but they truly offer genuine goods at fair prices, which is the basic principle of doing business; fair to all, young and old... Some also call these stores 'mountain goods' shops, which is also correct. The 'curtain' made of sorghum stalks, the brooms tied with millet sprouts, the garlic pounders spun from stone, and the bar-shaped sharpening stones mined from the mountains are all genuine local and mountain goods. Although the names differ, the goods sold are basically the same. 5️⃣ In the 1980s and 1990s, you couldn't miss the 'Big Brother Pager' It's the mobile phone of today, probably only known by those born in the 50s, 60s, and 70s, as the popular communication device of that era. Having a Big Brother Pager was a very 'awesome' thing... 😂😂😂 6️⃣ About old Beijing snacks, I won't go into detail, as various platforms on the internet have information. 7️⃣ After visiting the Peaceful Fruit Shop and the hutong culture of old Beijing, you must also go to the hutongs in Dongsi and Xisi, especially to Shichahai to see, Prince Gong's Mansion, and the Rain Hutong and Hat Hutong in Nanluoguxiang, which are very characteristic; you can also see the former residence of the 'Last Empress' Wanrong in Hat Hutong. Yangmeizhu Xiejie is also one of Beijing's most artistic old hutongs, and don't forget to check out the most lively place for nightlife, 'Ba Da Hutong', near Jiefang Bridge.

🏢📸 Located in the basement second floor of the Beijing Department Store, the He Ping Guo Ju has been open for quite some time. I've seen various posts about it and was very interested, but I just never went. 😌😔 🔥👥 The main reason is that it's too popular; every scenic spot is surrounded by crowds waiting to take photos. When there are too many people, the effect of the scene restoration is diminished, and the experience inevitably suffers. 😵‍💫📉 🎫🌆 Plus, during the previous garden fair, they even charged a 30 yuan admission fee, but even so, the place was still overflowing with people, and I really didn't have the courage to come over. 😰💸 🆓🌞 Now that the popularity has decreased and free admission has been restored, I finally took the opportunity during a weekday lunch break to come to the department store and specifically check out the He Ping Guo Ju. 😄🚶‍♂ 👥📷 As expected, there are now far fewer tourists. Although each street is still lively and all the main photo spots have people taking pictures, you only need to wait a bit to get a satisfying photo. 😎👍 🌆💭 Being here really gives you an immersive sense of participation; it's just like the old Beijing hutong street scenes, with a very high degree of restoration. 👀💯 🏛🌈 And each street has its own unique characteristics, with commercial street scenes from the Republic of China period, scenes from the fifties and sixties, and even classic memories of hutong life from the seventies and eighties. 🎭🕰 👴👦 No wonder people of all ages can find resonance here, after all, the span of eras displayed here is quite large. 🤝🎉 👦🏠 For someone like me, who lived in a hutong in the eighties, the arrangement of the hutongs here is really full of details, almost no different from the ordinary hutongs in Beijing thirty or forty years ago. 🏡💖 💭🌆 Especially the narrow alleys on the edges, the honeycomb coal baskets on the ground, the cardboard on the coal factory gates warning 'stealing coal kills the whole family', and the chimneys protruding from the windows of the bungalows, are all unstoppable memories. 😌💭 📺📰 There are also video halls, post offices, barber shops, evening newspaper stands, street-side popcorn, and old posters on the walls, all of which can remind you of the bits and pieces of childhood life. 🎈🎊 🚶‍♂🌃 Walking on the streets and alleys here, one can't help but feel as if they have returned to their childhood, when the dim lights at night made everything seem eerie, and you couldn't help but quicken your pace towards home. 🏡🏃‍♂ 🗿🚂 The huge Buddha head and hand in the temple, and the locomotive at the train station that you can climb on, I think are the most impressive sights in the He Ping Guo Ju. 😲👏 🎨💎 There are also displays of intangible cultural heritage skills worth seeing. As for the goods actually sold in the various shops and stalls, I think there's still room to dig deeper into the characteristics of the era and the region, and there's still room for improvement. 🤔💡 🌍💖 For tourists from other places, it's a scenic spot; for local residents, it's about nostalgia. Older people look at old objects, younger people look for something new. 👫👪 👏🎉 The fact that it appeals to all kinds of people proves that the He Ping Guo Ju is very successful. 🥳🎊

Heping Guoju is located on the second basement floor of the Wangfujing Department Store in Dongcheng District, Beijing. It is an immersive cultural and commercial complex that deeply explores the local culture of Beijing. Covering more than 2,400 square meters, Heping Guoju has recreated scenes from old Beijing such as Lingjing Hutong, Meichang Hutong, Quanye Chang, and Xiaoju Temple, introducing famous Beijing dining snacks and consumer brands as well as numerous intangible cultural heritage projects. On the basis of traditional crafts, it revitalizes time-honored brands and has launched its own new consumer brands such as Guoju pastries and Guochao Guotea. In addition to traditional consumer items, Guoju has also introduced cultural consumption projects popular with young people, such as holographic theaters. Moreover, not only does it reproduce the streetscape and market alleys of old Beijing, but it also offers a variety of Beijing snacks, such as stewed dishes, fried liver, and Zhajiang noodles, which are fragrant and tempting; peach crisp, beef tongue cakes, and lotus seed pastries, which leave a delightful taste; and figs, plum candies, and tangerine cans, all filled with childhood memories.

👣【City Walk Route】 Red Star Alley (Jinbao Back Street)➡️Wangfujing Church➡️Department Store (Heping Guoju) ✅Red Star Alley ✅Wangfujing Church 📝A classic church and a must-visit photography spot, super photogenic ✅Heping Guoju 📝Beijing's own Huanghe Road, a view at every step, retro Hong Kong style super photogenic, hurry and go get the same blooming style❗️

How lively can the Spring Festival be❓ When I was a kid, I used to celebrate the New Year in old Beijing, that’s probably what it was like🧧 Coordinated at Wangfujing/Beijing Department Store, "Qi Le Long Long Year of the Dragon Temple Fair", celebrate the New Year indoors, come and copy homework🔥 - Peace Fruit Bureau "Qi Le Long Long Year of the Dragon Temple Fair" 📍B2, Wangfujing Department Store, Wangfujing Street ❤️🧡💛💚💙 What to do at the Year of the Dragon Temple Fair: 1⃣️Immerse yourself in the old Beijing of the last century and check out the retro and nostalgic old landmarks✅ Cereal and oil stores, non-staple food stores, snack shops, train stations, pharmacies, movie theaters, you can just snap up fried chicken and make a movie🎬 2⃣️New Year limited edition, experience Beijing’s traditional Spring Festival flavor🐲 Giant lanterns for the Year of the Dragon, lanterns in alleys, traditional sugar paintings, acrobatic performances, intangible cultural heritage experiences, shadow puppet shows, and interesting questions and answers evoke memories of the Spring Festival💥 ❤️🧡💛💚💙 tipsss: 🚇Metro Line 8, Exit B, Jinyu Hutong 📸️Invite friends to take photos and walk your kids, the temperature is just right