These five “indoor playgrounds” in Shenzhen are wildly sought after by Hong Kong tourists
There have been many stories about Hong Kong tourists’ passion for dining and shopping. Today we would like to talk about five leisure experience brands that Hong Kong tourists are very fond of in Shenzhen. We also welcome everyone to leave comments at the end of the article. For shopping malls, as it becomes increasingly difficult to attract investment, these experiential format brands can not only fill large areas of empty shops, but also extend the stay time of consumers, thus driving consumption in other categories.
🌟 The first Yuzaki Hot Springs lifestyle TENZ focuses on "lying down comfortably". In Shenzhen today, a number of service formats are emerging around the main business districts near Futian and Luohu ports that cater to the wallets of Hong Kong people, and Yuzaki Hot Springs is one of them. representative. Yuzaki Hot Spring is located in Guohua Road, Harbor City Huating, only 300 meters away from Futian Port and only "one step away" from Hong Kong. This bath center, which has been open for three years, has survived the period of masks and finally ushered in its golden period of making money. The concept it created is "a one-stop hot spring with Japanese style food, drink, fun and bathing".
With a total volume of 40,000 square meters on five floors, it integrates multiple services such as catering, spa, leisure, hot spring pool, steaming, etc. It focuses on the concept of "no need to walk around, save energy and lie down comfortably". Different from traditional water clubs, Yuzaki focuses on "conscious consumption". There is no tipping, the charges for each service are clearly detailed, and the price of the same consumption is at least "halved" than in Hong Kong. It is no wonder that Hong Kong customers "flock to it". In addition, it can be seen that the operation team has put a lot of effort into thinking about young people's desire for innovation and change, and has successively launched activities related to durian season, cherries, and gelato. The promotion method is also worthy of consideration by business people.
🎉 The second PARTY DAY sports super playground is a whole day of immersive fun. If you could introduce the PARTY DAY sports super playground in one sentence, it would be "In the huge Longgang Wanda Plaza (total construction area of 305,000 square meters), a huge indoor playground (a full 10,000m²)." This brand was also founded in Shenzhen and has created a cyberpunk space as a whole, integrating more than 50 fun and decompression projects.
The first category of competitive sports includes bowling, baseball, archery, real ice skating, real CS, rock climbing, basketball, table tennis, etc. The second category of leisure and entertainment includes go-karts, dart bumper cars, billiards, trampolines, sponge pools, pipe slides, slide rails, plum blossom piles, etc. The third category of electronic games includes electronic shooting, multi-person shooting, electronic golf, electronic football, SWTICH game consoles, etc. Consumption is convenient, you can play the whole game with one ticket; the customer base is all-customer, suitable for a family to play, and also suitable for team building in companies like Shenzhen where young people gather together. In addition to having fun, the creation of the entire cyber-style scene also meets the needs of young people to "play well and make movies". A lot of thought was put into the design, which also created more opportunities for the brand to be exposed on social media. .
#HotBusiness #三火 Sisters Talking Business #Shenzhen #焠aki