Leo Square Red A Collaborates with Breast-loving Art Exhibition
breathe pink💕❤️🎉
Simply care about breast cancer: Leo Square partners with the Hong Kong Hereditary Breast Cancer Family Database to invite local illustrator Messy Desk and traditional brand Red A to collaborate for the first time to create "Care for Breasts and Love 2022" "Discovery and Hidden Virtual Reality" AR interactive installation art💕
This summer, Leo Square has partnered with the Hong Kong Hereditary Breast Cancer Family Registry (hereinafter referred to as the "Registry") to create the "Care for Breasts 2022" "Discovery and Hidden Virtual Reality" interactive installation art at Leo Square from July 9 to August 31, 2022; and invited local illustrator Messy Desk and local classic Red A brand to create giant sign lampshades and funnel stools, integrating the concept of "tradition x innovation" into the interactive installation art, and adding AR elements to allow the public to come and discover the meaning and hidden fun.
Carriers of gene mutations may have no symptoms at all, and some people may take chances when facing risks. This year's "Care for Breast Cancer 2022" event is themed "Discovery and Hiddenness of Virtual and Reality", integrating the "Tradition x Innovation" concept advocated by Leo Square to create a giant pink lampshade. Interactive installation art and AR elements are used to encourage everyone to love their families and the next generation, understand hereditary cancer, understand their family history as early as possible, and recognize their own genetic risks, so as to deepen the public's understanding of "Care for Breast Cancer 2022" and pay attention to hereditary cancer.
Messy Desk cleverly integrates the “database” KOLs - Doctor Jia Jia and Nurse Ting Ting - into paintings of Hong Kong streets, characteristic buildings, and nostalgic objects, to express that the hidden risks of hereditary cancer cannot be ignored. The public only needs to scan the QR code (QR CODE) with a smartphone to enter the painting and check in and take photos at any time. Doctor Jia Jia, Nurse Ting Ting and other special hidden effects will appear on the phone, giving everyone an interactive and fun experience.
💕 While the public can experience the fun of this extraordinary collaborative art for free, they can also learn about hereditary cancers caused by gene mutations and the various services of the "Database". From now on, donate HK$50 or more on the "Database" website, and show your donation proof at the "Database" booth at the "Find the Happiness Factor" market on July 30, 31, and August 6, 7 to redeem a limited edition Messy Desk charity gift. Quantity is limited and redemption is while stocks last.
❤️Like the "Database" Facebook page and Follow Instagram at the market to redeem a "Database" gift on the spot. Quantity is limited and will be given away while stocks last.
Registration period: July 9 to July 24, 2022
Redemption method: Register to attend the "Find the Happiness Factor" weekend market, like the Leo Square Facebook page and follow the Instagram account to receive a Leo Square sealed storage folder. Gifts are limited in quantity and available while stocks last. Please visit Leo Square Facebook page for registration details. (H∙COINS new members can enjoy exclusive cash coupons, discounts and coupons for Leo Square merchants. For details, please visit the mall’s website or customer service counter for inquiries)
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Leo Square has invited a number of handmade brands that break with tradition, and more than 30 special stalls have gathered at Leo Square to jointly create this "'Tradition x New Creation' Weekend Market to Find the Happiness Factor". The market features a series of local specialty stalls that combine the concept of "traditional x new creation", creating a series of trendy items using traditional elements such as the classic Red A plastic brand, movable type printing technology and old cameras, repackaging and interpreting traditional sentiments, allowing everyone to relive local old things.
🎉Portrait photography award-winning expert "Qianhong"
Limited Time Photography Class
🎉Hong Kong's time-honored soy sauce factory - Yuet Wo Sauce Factory
In recent years, the brand has been managed by Jack, a third-generation heir born in the 1980s. He has launched an organic series to keep up with the health of the new generation; added interesting illustrations and redesigned the product packaging.
🎉Messy Desk collaborates with Red A "Caring for Breasts and Loving 2022" "Discovery and Hiding of Virtual and Reality" AR interactive installation art
Exhibition Date: July 9 to August 31, 2022
Exhibition location: G/F, Leo Square, 11 Lei Tak Street, Tai Kok Tsui
Opening hours: 12 noon to 8 pm
🛍Leo Square "Tradition x New Creation" "Find the Happiness Factor" Weekend Market
Market dates: July 30, 31, August 6, 7, 2022
Market location: 1/F, Leo Square, 11 Lei Tak Street, Tai Kok Tsui
Market hours: 12 noon to 8 pm
The market will be held on the first floor of Leo Square on the weekends of July 30-31 and August 6-7. There will be more than 30 stalls of selected local brands, including local traditional crafts with new elements and trendy items, which will definitely bring you endless surprises.
The latest information on gene mutations and hereditary cancer
l According to statistics from the Hong Kong Cancer Registry in 2019, 1 in 14 women in Hong Kong have a chance of developing breast cancer and 1 in 87 women have a chance of developing ovarian cancer before the age of 75. Before the age of 75, 1 in 24 men will develop prostate cancer.
l Currently, about 10-15% of all breast cancer cases are related to genetic factors.
Women with BRCA1 or BRCA2 gene mutations have a 7- to 10-fold higher risk of developing breast cancer and a 19- to 43-fold higher risk of developing ovarian cancer than the general population.
Men with BRCA1 or BRCA2 gene mutations have a 60-fold higher risk of developing breast cancer and a 3-9-fold higher risk of developing prostate cancer than the general population.
#traditionxnew #findthehappyfactormarket #brca2022 #breastconcernaction #careforbreastlove
#asiabreastregistry #HongKongHereditaryBreastCancerFamilyDatabase #SupportHereditaryCancerPatients
#LeoFang #messydesk #RedA #hksquaremile
#breathenewshk #frankkan #briefing