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Tourism Innovation AwardsChina
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【Technological Innovation】"Harry Potter" Magical Underground Experience in London

London leverages the cultural IP of "Harry Potter" to create an immersive subway experience, recreating scenes from the novels and allowing fans to deeply engage with the magical culture, boosting local tourism. 1. Innovation in Cultural Symbols: Blurring the Boundaries Between Fiction and Reality 2. King's Cross Station: To meet fan demands, the station features a replica Platform 9¾ photo spot, complete with a luggage trolley embedded in the wall, Hogwarts scarves as props, and staff-assisted photo services 3. Global Cultural Landmark Effect: Platform 9¾ has become not just a pilgrimage site for Harry Potter fans but also an iconic symbol of London. Its success promotes the concept of "literary tourism," inspiring other cities to explore their own IP potential
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*Created by local travelers and translated by AI.
Posted: May 24, 2025
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Platform 9¾ at King's Cross Station

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