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Unlock the hidden gem of Matsuyama, Japan

Hey everyone👋! Are you tired of the same old Tokyo and Kyoto trips to Japan? Today, I'm unveiling a hidden gem that's both unique and stunning—Matsuyama👏! Nestled in Ehime Prefecture on the island of Shikoku, it boasts a thousand years of history, breathtaking scenery, and best of all, fewer crowds and friendlier prices. It's a true travel treasure💖! 🚗Travel tips: While Matsuyama has an airport, flights are limited. Consider flying into Takamatsu and taking a bus or JR train to Matsuyama, which is about a 3-hour journey. Enjoy the scenic views along the way. Once in the city, hop on the adorable orange tram—it's the perfect way to get around and explore all the must-see spots🚌. 🌟Must-see attractions: 👉Matsuyama Castle: One of only twelve remaining original castle keeps in Japan. Take the cable car up for a wow-worthy😍 panoramic view of the Seto Inland Sea and Matsuyama City. The castle keep houses a rich collection of historical artifacts, immersing you in the atmosphere of the past. 👉Dogo Onsen: One of Japan's three oldest hot springs and the inspiration for the bathhouse in *Spirited Away*. After a relaxing soak, experience the royal treatment in the exclusive bathhouse. Don't miss the free footbath nearby—it's the perfect way to soothe tired feet😌. 👉Isaniwa Shrine: A thousand-year-old shrine and one of Japan's three great Hachiman-zukuri shrines. Ascend the ancient stone steps for a stunning panoramic view—a picture-perfect moment📷. 👉Enman-ji Temple: Calling all singles👀! This is a renowned spot for finding love. Though small, the temple is filled with spiritual energy. 👉Bansui So Villa: A must-visit for art lovers! Designed by Tadao Ando and themed after Ryotaro Shiba's novel *Clouds Above the Hill*, this museum offers a truly enriching experience. 🍱Matsuyama's culinary delights: 👉Tai Meshi (Sea Bream Rice): Ehime's signature dish featuring incredibly tender sea bream. Try it at "Matsuyama Taimeshi Akiyoshi" or "Ganso Uwajima Taimeshi Marumizu"—you can't go wrong! Every bite is a gift from the sea. 👉Botchan Dango: These small rice cakes with red bean, egg, and matcha are sweet but not overpowering. A perfect after-dinner treat for a burst of happiness👍. 👉Citrus Products: Matsuyama is abundant in citrus fruits. Refresh with citrus juice, indulge in citrus ice cream, and get your vitamin C fix. 🛏Accommodation gems: 👉Dogo Onsen Hotel - Dogo Funaya: Immerse yourself in Japanese hospitality with on-site hot springs. Relax and unwind after a soak, with convenient access to shopping and transportation. 👉Koyuen Ryokan: Experience pure luxury with stunning views from the rooftop onsen. Enjoy the ultimate relaxation while taking in the scenery—simply amazing~ Matsuyama is a truly wonderful place to explore. Save this guide and embark on your dream trip💖!
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*Created by local travelers and translated by AI.
Posted: Mar 6, 2025
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