Shima City | Unlock Japan's Hidden Coastal Paradise

In the southern part of the Shima Peninsula in Mie Prefecture, Japan, lies the charming coastal city of Shima. Here, you'll find not only breathtaking natural scenery and rich history but also mouthwatering cuisine. If you're tired of the hustle and bustle of Tokyo and Osaka, Shima City offers a tranquil and unique travel experience. Follow this guide to discover the enchanting allure of Shima City! I. Best Time to Visit Shima City enjoys a subtropical monsoon climate with four distinct seasons. The average annual temperature hovers comfortably between 16°C and 17°C. Spring (March-May) brings vibrant blossoms, especially the iconic cherry blossoms 🌸, enveloping the city in a sea of pink. Summer (June-August) offers sunshine, warm waters, and perfect conditions for water activities like surfing and diving 🏄, along with relaxing sunbathing on the beach. Autumn (September-November) paints the mountains in fiery red hues as the maple leaves change color, creating a picturesque contrast against the azure waters. Winter (December-February) is relatively colder, but it's the ideal time to soak in onsen (hot springs) and ward off the chill ❄️. Note that June to mid-July is the rainy season, so pack an umbrella. Also, be aware of potential typhoons during summer and check weather forecasts for travel adjustments. II. Must-See Attractions 1. Ago Bay: Known as "Pearl Bay," Ago Bay is a major pearl cultivation area in Japan. Its stunning ria coastline features winding shores dotted with numerous islands. Ascend the observation deck at Mount Tonomine Park in the evening for a breathtaking view of the sunset casting a reddish glow over the islands and pearl rafts. Take a boat tour for a closer look at the scenic Kashikojima coastline, learn about pearl farming, and experience the bounty of the sea. 2. Ise-Shima National Park: Encompassing the Shima Peninsula and facing the Pacific Ocean, this park boasts diverse landscapes and scenic beauty. Explore attractions like Ise Grand Shrine, Ago Bay, and Daiozaki Lighthouse, and spot various protected species. Hike through tranquil forests or climb to hilltops for panoramic ocean views. 3. Shima Spain Village: This Spanish-themed resort complex features a theme park, hotel, and onsen. Step into a Spanish town setting with replicas of areas like Barcelona and enjoy various rides and attractions. Catch the regular cartoon character shows, parades, and other lively events. Savor authentic Spanish cuisine, shop for unique souvenirs, and immerse yourself in the vibrant Spanish atmosphere. 4. Shima Mediterranean Village: Designed by Spanish architects, this integrated resort offers accommodation, onsen, restaurants, and shops. Centered around a charming plaza with a beautiful fountain, the whitewashed buildings evoke the ambiance of central Spain and Mediterranean islands. This romantic setting is perfect for capturing memorable photos. Relax, unwind, and experience the harmonious blend of Mediterranean and Japanese cultures. 5. Yokoyama Viewpoint: At over 203 meters, this is the highest point in Ise-Shima National Park. Enjoy 360-degree views of Ago Bay to the south, the Pacific Ocean to the east, and the Kii Mountains to the west. On clear days, you can even spot the iconic Mount Fuji 🗻 from the Fuji viewing platform. Take a break at the nearby café, savor delicious coffee, and admire the stunning scenery. III. Food Recommendations 1. Ise Lobster: Considered a delicacy in Japan, Ise lobster is best enjoyed from October to April. Its tender and succulent meat is delicious whether served as sashimi, steamed, or grilled 😋. The lobster head can also be used to make a rich and flavorful miso soup. 2. Matsusaka Beef: One of Japan's top three wagyu beef varieties, Matsusaka beef is known for its beautiful marbling and sweet aroma when cooked. Visit established restaurants like Gyukin Honten or Wadakin for authentic sukiyaki or steak and experience the ultimate in beef indulgence. 3. Seafood 🦞 Rice Bowl: Shima City's coastal location provides abundant seafood, making seafood rice bowls a local specialty. Fresh sashimi like tuna, salmon, and sweet shrimp is generously layered over rice and drizzled with special sauce, offering a taste of the ocean in every bite. 4. Pearl Ice Cream 🍦: Don't miss the unique pearl ice cream, a specialty of Pearl Bay. Its smooth texture, subtle pearl aroma, and adorable presentation make it a perfect treat and photo opportunity. VI. Important Notes 1. Language: While some staff at tourist spots and hotels speak English, Japanese is the primary language. Download a translation app or carry a Japanese phrasebook for smoother communication. 2. Etiquette: Japanese etiquette is important in Shima City. Remove your shoes indoors, maintain quietness in public spaces, and stand on the left side of escalators, leaving the right side for those in a hurry. 3. Garbage Sorting: Japan has strict garbage sorting rules. Dispose of different types of waste in designated bins, typically categorized as burnable, non-burnable, and recyclable. Clear instructions are usually provided in hotels and public areas. 4. Shopping: Some shops offer tax-free shopping. Carry your passport and inform the cashier if you are eligible for tax exemption. They will assist you with the necessary procedures.