Uwajima – Pearls, Castles, and Coastal Charm in Ehime Prefecture

#cityplaybook #localguides #attractive #postandearn Tucked away in the southwestern corner of Ehime Prefecture on Japan’s Shikoku Island, Uwajima is a hidden gem that seamlessly blends feudal history, marine culture, and serene coastal beauty. Often bypassed by mainstream tourism, this small but captivating city offers a truly local experience with plenty to explore. At the heart of Uwajima stands Uwajima Castle, one of the few original castles remaining in Japan. Built in the early 17th century, it offers a peaceful hilltop view of the city and bay, and a glimpse into the architectural legacy of Japan’s samurai past. The surrounding gardens are particularly beautiful during cherry blossom season. Uwajima is also famous for pearling. The city played a central role in developing Japan’s cultured pearl industry. Visitors can tour local pearl farms, where they’ll learn how pearls are cultivated and even purchase high-quality souvenirs. Another highlight is the city’s connection to traditional festivals. The Uwajima Ushi-oni Festival, held every summer, is a lively event featuring a massive bull-headed float paraded through the streets, symbolizing strength and courage. Beyond the city center, coastal drives reveal peaceful fishing villages and scenic islands. Outdoor lovers can enjoy sea kayaking, coastal hiking, or relaxing by the calm inland waters. For those seeking authenticity, history, and coastal tranquility, Uwajima delivers an enriching experience far from the tourist crowds. #uwajima #uwajimacastle #ehimeprefecture #shikokutravel #hiddenjapan #japanesecastles #pearlcity #ushionifestival #japanoffthebeatenpath #historicjapan #coastaljapan