Chongming Island Music House Overview
Chongming Island Music House is a multifunctional cultural space that combines a café, vinyl music lounge, guesthouse, and outdoor barbecue area. With music and leisure as its core, it offers a healing lifestyle experience for individuals, couples, and families. Through themed accommodations, emotional concerts, and hands-on programs, it creates a unique cultural content hub and platform for交流.
Space Composition
Café Area: Open for free use, offering beverages and light meals.
Vinyl Music Lounge: Focused on Korean pop music and world classics, with an admission fee of RMB 88 (including coffee or beverages).
Guesthouse: Featuring premium double rooms, family rooms, and various other options.
Outdoor Lawn: Covering about 1,000 m², suitable for emotional concerts, storytelling performances, and outdoor activities.
Outdoor Barbecue Area: Serving Korean-style meat sets (for 2 or 4 people), ideal for families and small groups.
Main Programs
Music Programs:
Vinyl record appreciation (focused on K-pop and music)
Small-scale emotional concerts and storytelling performances for 10–20 participants
Exclusive fan experiences (member-themed rooms, photo zones, customized breakfast)
Experience Activities:
Music and art programs for children aged 8–12
Healing-themed vacation programs for families
Women-only “Heartbeat Party” (1-night, 2-day program with music, emotional games, and交流)
Target Audience
Individuals and Couples: Guests seeking emotional music and unique spatial experiences
Fans : Global fans wishing to experience music and themed spaces
Families: Families pursuing healing trips that combine leisure, activities, and food
Women: Chinese women in their 20s and 30s who seek emotional交流 and special experiences
Key Differentiators
A cultural complex integrating music , accommodation, café, and outdoor activities
Regular programs that foster sustainable communities and交流
Fusion of local Chinese culture with Korean music and cuisine
Segmented, customized programs designed for children, families, and women
Expected Outcomes
Chongming Island Music House is more than just a café or lodging—it is a unique space combining music and emotional experiences. By introducing themes and Korean cultural content, it will attract Hallyu fans in China while also appealing to families, women, and youth. It has the potential to grow into a landmark cultural destination in the region.
"This B&B is truly a hidden treasure! Lucky we found this place. The whole environment is very comfortable and warm. A rare European country style. The beautiful housekeeper sister was very enthusiastic and said that the boss was built by overseas Chinese who returned from Russia. He said that Chongming is very suitable for replicating European pastoral manor, and many of the furniture come from Europe. The large lawn of the entire manor, the independent concert hall by the river, the colorful toilets in the room, and the colorful wild flowers, especially the fragrance of osmanthus all over the yard, are very comfortable, just like vacationing in Europe.... The room is very clean, the bed It was also very comfortable, especially the green wood on the roof which made us very relaxed. The environment of the manor is very good, the air in the surrounding environment is very good, and I heard the chirping of birds in the morning. The location of the B&B is very convenient and very close to tourist attractions. When we left, the boss played us a song about Moscow at night on the German piano in the concert hall. It was great!! I really like the new style. I highly recommend this music manor!"